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Sunday, September 2, 2012

"Think Different or Else" is Apple's Message to Rivals

For those of us who remember the late ‘90s, you probably remember seeing Apple’s billboards proclaiming “Think Different” I’d see them on Santa Monica Boulevard.

Well, now Dan Farber of CNET posts that Apple has unleashed another “Think Different” campaign. Instead of billboards, they’ve started suing competitors. You can’t copy Apple’s designs without serious consequences.

Thanks to Arnold Woodworth for bringing this to my attention.


Illustration courtesy of CNET

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