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Tom Briant

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Sunday, September 2, 2012

How Apple Trains those people at the Genius Bar

Kudos to Arnold Woodworth again for bringing this to my attention.

Slate has a post on the secret manual(up until now!) that Apple uses to train its bright young people behind the Genius Bar. You’ll never hear them say, “Yeah, a Mac’s too expensive. Go get something cheap at the Frys two blocks over.” No, they’ll tell you that an Apple has more built-in value than a cheap Chinese PC at Frys.

Now, I don’t work for Apple, don’t own Apple stock (what, at $600 a share!), and value my independence. That said, I’m writing from my Mac Mini, which sets next to a Costco (ZT Systems) which I haven’t turned on in some time. I like the ZT Systems product, but Windows….eh

Tom Briant

Editor and Media Manager, MacValley UG

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