A Morning Rant and tips from Joe Kissell

First, the morning rant. Apparently, you can get paid in real money-not the bit coin malarkey-for writing “Tim Cook is not Steve Jobs. Therefore, Apple is doomed! Doomed, I tell you!”

Obviously it’s a matter of who you know rather than what you write. I could use some of the cash passed out for writing doom-and-gloom pieces about Apple.

I have terrible vision and I can tell that Tim Cook is not Steve Jobs. Steve didn’t hire Tim as his replicant. He hired Tim to manage Apple’s production line from end to end.

Steve, in turn, hired Jonny Ivey to handle industrial design. Bob Mansfield took care of the inner hardware. Craig and Scott took care of the software. Until Scott got booted and Craig took over both sides of software.

In my humble opinion, the writers who say that Apple is doomed base their opinion on the fact that Apple didn’t share knowledge of the next 3 to 5 years with them and 20 of their best friends.

Apple doesn’t sell as many desktop computers as it did in past quarters. The trend for desktop computers is a plateau. The trend for tablets is up, up, and away.

Right now, Apple continues to hold the lead in tablets. Android tablets will narrow the gap in years to come. I say “narrow,” because until someone comes up with an Android on-line app store comparable in quality, quantity, and safety to the iTunes App Store, users with the cash to spend for any tablet will go for Apple.

End of morning rant.

Time for the tips

Joe Kissell wrote and produced a brief video up on Macworld.com today about brushing up on your Spotlight search skills. I found it helpful and you can find it here.

Tom Briant

Editor, Macvalley Blog