Autodesk Discovers New Consumer Market thanks to the iOS App Store

According to MIT Technology Review and Apple Insider, Autodesk has discovered a whole new market.

Known for the high-end AutoCAD, Autodesk originally planned SketchBook as a Windows PC consumer product. But the product didn't attract much attention in that market.

So two middle managers, Chris Cheung and Thomas Heermann, explored the idea of porting Sketchbook to iOS and the new iPhone App Store.

 

 

They expected 100,000 downloads in its first year. Instead, they got a million downloads in 50 days. Sketchbook has grown from the initial iPhone to an iPad app and a Mac app.

If you want to test it out, you can download the free Sketchbook Express app from the Mac App Store.